Can youreach it?

Previous work Previous work
Next work Next work
Rediscover your love of Orgasm with the arrival of NARS new collection based on the cult classic, both online and in real life.
Try now!

The icon. Turned on.

To build on the legacy of this beloved and iconic collection, NARS launched a provocative pop-up in London where visitors could experience Orgasm firsthand.

One release, two experiences

Working closely with the retail and digital teams, we developed an immersive online experience to complement the physical pop-up. Four explosive rooms that tease your senses.

So many ways to win

Each room was dedicated to a different sense: sight, touch, hearing and smell. Once fully experienced, visitors were rewarded with a chance to win a limited edition palette.
This sensuous pop-up was live for a month in London’s Brick Lane while the online experience extended the heat to the rest of Europe.
FWA Awwward
100k visitors
2'10 av. session
75% mobile usage