Your homemadeItalian Zest lemonata

Previous work Previous work
Next work Next work
Meriggiare, take refuge from the heat of the midday sun, and play to discover the Dolce & Gabbana Light Blue Italian Zest deliciously refreshing scents.
Play now!

A global web and retail launch

We developed a game (available online and at points of sale in 30 markets worldwide) where the user had to slice as many fruits as they could in a given time.

Personalized social assets

Based on their performance and score, as a reward, players received a custom social asset to share on their profiles along with a personalised fragrance recommendation.

A digital and physical experience

From web to instore user experience, the Lemonata game engaged clients with the new Italian Zest fragrance in a natural way.
By deploying digital animations at points of sale across 30 markets, the game reached 22k players who spent an average of 2 minutes each using it.
Awwward Google
22k+ players
30 markets
12 languages